Most companies say they’re member-oriented or ‘customer first’, but how many really are?
Alex Bannister led our May session of Marketing for Breakfast with his extensive knowledge of customer-focused actions.
Having spent 26 years at Nationwide in various roles, he helped to deliver better outcomes for the building society’s members, through better insights and analysis.
Alex ensured that everyone in the business had access to the customer data they needed, from the boardroom to the high street branches.
This session had a massive turnout from a range of industries, including financial services. Alex talked about:
- Focusing business actions for the customer
- The technology and operational issues that will need to be solved
- Future proofing your marketing actions
- Using advanced analytics to unlock the best marketing actions available
- Personalising marketing communications for each customer
- The common roadblocks in your customer-first journey.
It’s not just about marketing, but about delivering greater effectiveness throughout the business – whether that be through call centres, stores or other head office functions.
If you missed the session, look out for content from the session on our LinkedIn page here: Marketing for Breakfast LinkedIn page
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