Marketing for Breakfast - Next Session
Attribution, and why you’re doing it wrong
Attribution is a key to your marketing strategy. After all, if you don’t know where your sales are coming from, you won’t know how to improve your marketing activity.
You probably already have an attribution report – but the chances are very good that it isn’t giving you the whole story.
Jo Young, Managing Director of Unifida and attribution expert, joins us for a deep dive into why you probably need a new approach to attribution. Find out the right approach to attribution model, including –
- The common flaws in traditional attribution models
- Why the provider of your attribution report can’t be trusted
- How to accurately attribute sales to all channels involved
- Why you shouldn’t be measuring either first or final click
- Measuring the ‘unmeasurable’ channels – PR, brand and word-of-mouth
- How to use attribution to improve your marketing strategy
- The power of multi-channel strategies
Join us on Wednesday 11 November 2026 for a session that will change the way you approach marketing measurement – and dramatically improve your returns.
Want to get involved?
Interested in joining the Marketing For Breakfast club? If you’re a senior marketer with a true passion for delivering the best from your data-driven marketing, then we’d love to hear from you. Whether you’re from travel, retail, financial services or any other sector, we’re always interested to hear from experienced B2C marketers.
Past sessions
Next event coming soon
Looking for what’s coming next? Check back soon to find out when our next Marketing for Breakfast event will be. In the meantime… we’ve got a dedicated LinkedIn page which you can follow here to get notified when our next session is announced.
Marketing Room 101 – Get out your marketing gripes
We’ve opened Room 101 for our next Marketing for Breakfast session on 10 December. Bring your gripes and join the conversation.
A Guide to Automation – Ben Geddes
Whether you’re already automating your marketing or just beginning your journey, this free webinar session with Ben Geddes will help you get your business get to best-.