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Next Event - Attribution, and why you’re doing it wrong
Attribution is a key to your marketing strategy. After all, if you don’t know where your sales are coming from, you won’t know how to improve your marketing activity.
You probably already have an attribution report – but the chances are very good that it isn’t giving you the whole story.
Jo Young, Managing Director of Unifida and attribution expert, joins us for a deep dive into why you probably need a new approach to attribution. Find out the right approach to attribution model, including –
- The common flaws in traditional attribution models
- Why the provider of your attribution report can’t be trusted
- How to accurately attribute sales to all channels involved
- Why you shouldn’t be measuring either first or final click
- Measuring the ‘unmeasurable’ channels – PR, brand and word-of-mouth
- How to use attribution to improve your marketing strategy
- The power of multi-channel strategies
Join us on Wednesday 11 November 2026 for a session that will change the way you approach marketing measurement – and dramatically improve your returns.