Marketing for Breakfast Members
It’s all about our members
The best marketing brains around
What makes Marketing For Breakfast so effective is its members. Each session, we’re joined by senior marketers from all sectors, including retail, financial services, travel and more. We’re proud to have decision-makers from companies such as Kuoni, Ageas, Travel Republic and The Body Shop to name just a few, as well as marketing professionals from R-cubed.
What all our members share is a passion for delivering the most effective marketing they can, and the broad mix of companies and sectors creates the perfect environment in which to share ideas and thoughts.
From discussing the impact of the cost of living crisis on consumer behaviour, to ensuring marketing has a seat at the top table, our members bring their experiences and insights to each session, as well as coming away with new ideas and contacts.
If you’re a senior marketer and would be interested in being part of Marketing For Breakfast, drop us a line at hello@marketingforbreakfast.co.uk
Martin Chillcot
Sally Waterfield
Jennifer Webb
Craig Young
Sam Cozens
Graham Davis
Dave Gray
Carla Punter
Paul Leadbitter
Jonathan Pearce
Andy Mason
Liam Chapman
Sarita Sood
James Gambling
Andy Fellingham
Iain Pringle
Aaron Taylor
Simon Wigley
Owen Jenkins
Dean Harvey
Anna Bentham
Karen Dumbrell
Mark Jarvis
Lisa Hogan
Peter Amey
Hilary McNair
Tracey Spickett
Alistair Pegg
Alistair Welham
Alex Bannister
Daniel Acarnley
Oliver Watkins
Richard McCullough
Andy Dellbridge
Mark Beckwith
James Thorpe
Matthew Hodgson
Graham Johnson
Laura Mackintosh
Nicola Hardy
Michele Jones
Melissa Smith
Anne Williams
Cat Salkeld
“It’s a great opportunity to take some time out to talk about key issues with other marketers”
Next Event - Attribution, and why you’re doing it wrong
Attribution is a key to your marketing strategy. After all, if you don’t know where your sales are coming from, you won’t know how to improve your marketing activity.
You probably already have an attribution report – but the chances are very good that it isn’t giving you the whole story.
Jo Young, Managing Director of Unifida and attribution expert, joins us for a deep dive into why you probably need a new approach to attribution. Find out the right approach to attribution model, including –
- The common flaws in traditional attribution models
- Why the provider of your attribution report can’t be trusted
- How to accurately attribute sales to all channels involved
- Why you shouldn’t be measuring either first or final click
- Measuring the ‘unmeasurable’ channels – PR, brand and word-of-mouth
- How to use attribution to improve your marketing strategy
- The power of multi-channel strategies
Join us on Wednesday 11 November 2026 for a session that will change the way you approach marketing measurement – and dramatically improve your returns.
