Nominations were fast and furious, with attendees arguing for and against nominations. Here’s a few highlights –
Influencers
Talented, tech-savvy individuals who’ve taken PR to new levels in the digital age, bypassing traditional channels? Or over-paid, self-obsessed millennials who are addicted to selfies and iphones and want to be paid to simply get out of bed?
Both, according to our panel. They may just be a modern evil you have to learn to live with.
The Metaverse
What is it? Why is it? And when are we going to see some concrete evidence of it, beyond avatars being given legs? Whether you interpret the Metaverse as being the internet, cyberspace, virtual reality or all of the above, there’s a frustration that it hasn’t yet taken us into the Matrix…
Board interference
Ouch. We’ve all had it. Being over-ruled by the board. Having your carefully laid plans trampled over and your budget taken away to fund the CEO’s latest brainwave. It’s hard, it’s frustrating, but they also pay your salary.
Sometimes, you just have to grit your teeth, smile and move on.
Print production
Firstly, there’s the environmental consideration. Should we still be turning trees into mail packs? Secondly, it’s slow and expensive and if you’ve grown up in the digital world, the whole process may be a complete mystery to you.
On the other hand, it can be an devastatingly effective channel, engaging customers and also allowing for great creativity. One thing everyone agreed on, however, was that non-personalised mail was intensely annoying and generally ineffective.
And finally…
‘Everyone’s a marketer’
Every marketer will be familiar with this one. Wherever you work, you quickly find that everyone’s an expert in marketing and will tell you exactly what you should be doing. Whether it’s the CEO telling you of an idea they had, or your Aunty Doreen telling you that no-one reads direct mail and you should only ever advertise during Coronation Street.
It’s probably best to just nod politely and ignore them.
Oh, and resist the temptation to knock on the Finance Director’s door and tell him about your new idea of how to add up numbers.
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