Brand Architecture with Dean Harvey

Brand Architecture with Dean Harvey

In this session, we delved into the world of branding. Where do you start? What does your brand stand for? And who should be in charge of it? Here’s what we learned… Brand ownership was a key discussion point. Everyone fancies themselves as a marketeer, from the CEO...
From the Pitch to the Boardroom with Rob Andrew

From the Pitch to the Boardroom with Rob Andrew

We were thrilled to be joined by the distinguished Rob Andrew as our special guest speaker. Rob Andrew, the former international rugby player, has embarked on an incredible journey from the field to the boardroom, through different sports and different businesses....
Does loyalty marketing work?

Does loyalty marketing work?

We were joined by Karen Dumbrell, a loyalty marketing expert, to discuss what loyalty really means and how to achieve it. With experience across industries including travel, leisure and financial services, with big names such as Virgin Atlantic and Arsenal FC, Karen...
Social Purpose with Steve Harrison

Social Purpose with Steve Harrison

We were delighted to be joined at this session by Steve Harrison, award-winning creative director and author of ‘Can’t Sell, Won’t Sell’. We talked about Social Purpose-driven marketing and the role it plays in modern-day marketing. Steve’s view is clear – a...