by Craig Young | Oct 21, 2022
Nominations were fast and furious, with attendees arguing for and against nominations. Here’s a few highlights – Influencers Talented, tech-savvy individuals who’ve taken PR to new levels in the digital age, bypassing traditional channels? Or over-paid, self-obsessed...
by Craig Young | Oct 21, 2022
Here’s a few of the highlights from our measurement and analysis session… As you’d expect from a gathering of senior marketers, there was a general level of confidence in understanding their channel performance. But it was also clear that things are more complex than...
by Craig Young | Oct 21, 2022
Most members felt that Marketing was valued within the business, but rarely led it. It was often the Commercial function who set the strategy and looked to Marketing to support it. It’s fairly easy to prove marketing’s value in the short term through sales – but...
by Craig Young | Oct 21, 2022
A common problem was that it’s now more difficult to benchmark your own performance. Should you compare your results to 2021? 2020? Or do you have to go back to 2019, the last ‘normal’ year? Or are all comparisons redundant, at least for now? Members from the travel...
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